Lee Schneider helps architects, design professionals, and startup founders use storytelling to transform complex concepts into projects that get funded. He teaches a media-making and storytelling class for the University of Southern California (USC) School of Architecture and founded Red Cup Agency, an award-winning podcast production company. His Storyline Sessions masterclass helps firms secure approvals and win client trust. Author of three published novels, Lee produced content for major networks including NBC, History Channel, and Discovery. He hosts The Future Lab podcast.