Here is the headline for Meta’s ad for its version of Google Glass:

Stay in the present.

Orwell could have written that headline, and really, the entire ad, and included it in 1984. When the lie is big enough, it can transcend the truth, exist outside of the truth, and create its own reality to which we are forced to conform or else we just have to break out of the reality that they’re forcing for us.

A tech company’s goal is to get you to use their tech all the time. What better way than to convince you to wear the tech strapped on your face?