Leaving MailChimp and Substack

Lee Schneider
7 min readMar 28, 2021

I’m leaving MailChimp and Substack and going to Buttondown and blot.im. The decision is shaped by my wanting to support indie development and trying to move away from surveillance marketing.

As Michael Donaldson wrote in his 8-Sided blog, it is an admirable value to pursue “the punk rock dream.” The punk rock dream means that you are independent and powerful. The dream had a nourishing growth medium in the Seventies and Eighties. It’s harder to maintain now in the online world.

Marketing Surveillance — No Thanks

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Lee Schneider

Writer-producer. Founder of Red Cup Agency. Publisher of 500 Words. Co-founder of FutureX Studio. Co-founder of 3 children. Married to a goddess.