Issue 53 — Managing Multiple Creative Projects with Danielle Desir Corbett
Danielle Desir Corbett is an author, podcaster & podcast marketing coach. She hosts two podcasts, Women of Color Podcasters and the Thought Card Podcast. She publishes Grants for Creators on Substack. And she’s the mother of a one-year-old child. And I’ve probably left something out!
On the podcast this week, Danielle and I talk about managing multiple creative projects. When you hear her discuss her work, you may wonder “How does she do it all?”
She tells you exactly how in the episode.
Grants for Creators
Danielle’s project to help artists get grants really caught my attention. She has worked as a grant administrator, so she had a background in grant search and writing. She’s received three grants for her podcasts.The details about how you might open some of those doors for yourself are in the interview or you can visit and subscribe to her newsletter, Grants for Creators.
The Return of TV
I usually refer to myself as a “television escapee.” As most of you know, I wrote for Good Morning America, was a producer for Dateline NBC, and produced and executive produced many shows, documentaries and a few series for Travel Channel, A&E, Bravo, TLC, CourtTV, History, Discovery Health, and the Food Network. My last documentary for History was called “Breaking Point.” (Good title for the last one, right?)
My podcast clients have been asking about using video in our podcasts. So I’ve started thinking about it. The key for me is not to think like I did with NBC, when we could order a helicopter or a Steadicam operator, or turn on the lights on a set with two cameras and a sound person. This time around, my take must be minimalist.
For one thing, I don’t have one or two hours of program time to work with. The program time is all of thirty seconds, all the way to five minutes. Most people are viewing video on their phones. This is a different world. It’s more than just a change from landscape mode to portrait. And some of this new work will involve AR/VR and mixed reality.
To streamline the workflow, I’ve been experimenting with a platform called Descript. Today’s podcast is the first one that I sent all the way through that workflow. (So let me know if you hear any glitches!)
Descript is a mashup of audio editing, video, and transcripts. It’s a bit hard to describe, but the image may give you an idea. You can make audio podcasts, videos, and promos.
One good (and frightening) thing about creating media for digital platforms is that distribution is instant and viewers are looking for the next bit of media as soon as they finish watching or listening to the last one. So you have to make a lot of it. Gone are the days of putting in weeks or months of work to get the perfect piece of media, not for these distribution channels. Short form, episodic media needs a different pace.
Thanks for reading and listening, and I’ll see you here next week.