Lee Schneider
Mar 26, 2021

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NPR ran this little item the other week. It’s amazing how small things have giant impact in the world.

Lou Ottens, who put music lovers around the world on a path toward playlists and mixtapes by leading the invention of the first cassette tape, has died at age 94, according to media reports in the Netherlands.

Of course, I made mix tapes. I had a tiny reel-to-reel recorder. My brother and I would record what we called “commercials” on it. They were something like radio plays. It was the beginning of a career. I had no idea at the time. You never do.

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Lee Schneider

Writer-producer. Founder of Red Cup Agency. Publisher of 500 Words. Co-founder of FutureX Studio. Co-founder of 3 children. Married to a goddess.