Welcome. The Waveform is a newsletter from Red Cup Agency about the podcasts we produce. When we launch a new show or post an episode that stands out, I’ll drop you a note. I’m Lee Schneider, founder and lead producer. Were you forwarded this email? You can subscribe. I’ll write an issue of The Waveform only when there’s news.

A deepfake can take different forms. It can be a video of a celebrity’s head talking while on someone else’s body. It can be Barack Obama or the Queen of England talking trash in a video that is not real, but…


In Episode 8 of Mission of the Lunar Sparrow, Commander Field speaks from the heart about how the mission has changed her and what she wants to do about it.

Listen on FutureX

In this episode, Commander Field has sent Mission Control off on a computational errand, keeping the machine busy and giving her a chance to record a secret diary entry. She takes the opportunity to speak from her heart about what she has seen on the lunar surface and how it has changed her. There is no other episode like this one. It’s a solo performance from Andia…


In Episode 7 of Mission of the Lunar Sparrow, Mission Control admits that admin has made a mistake about the mission and takes drastic action to remedy the problem.

After this one, there are just two more episodes in this series.

Listen to Episode 7


The Waveform is a newsletter from Red Cup Agency about the next edge in podcasting. In each issue, I’ll stay on top of things for you. When we launch a new show or post an episode that stands out, I’ll drop that into the newsletter.

I’m Lee Schneider, founder and lead producer at Red Cup Agency. Did someone forward this to you, or are you reading it on the web? You can subscribe for free.

Andia Winslow is the star of our audio drama Mission of the Lunar Sparrow. At the OneVoice Awards a few weeks ago, she took home…


Photo by Patrick Perkins on Unsplash

A podcast description is the first sentence of your listener’s first date with your podcast. More than 40% of your listeners will discover your podcast in their favorite podcast platform. They’ll be browsing along in Apple Podcasts, Spotify, or Google Podcasts and there you will be. They’ll see your icon image, take in your title, your show description, and maybe a trailer as well. They will take eight seconds at the most to decide whether to click to hear your trailer or promo. That’s not much time to capture their interest. …


Episode 6 of Mission of the Lunar Sparrow is ready for your listening pleasure. After this, there are just three more episodes.

In this episode …

Commander Field returns to the Lunar Sparrow after a mysterious excursion.


The Waveform is a newsletter from Red Cup Agency about the next edge in podcasting. In each issue, I’ll stay on top of things for you. When we launch a new show or post an episode that stands out, I’ll drop that into the newsletter.

I’m Lee Schneider, founder and lead producer at Red Cup Agency. Did someone forward this email to you? You can subscribe.

You may be considering being a guest on a podcast or doing a podcast for yourself or your company. Maybe you’re worried that you have the right recording facilities. Hey, you can stop worrying…


I was a Ulysses user for a couple of years, until they went to a subscription plan, and that pissed me off, so I left for Scrivener. After reading some posts here on micro.blog about the superiority of Ulysses, I decided to give it a try again. (Perhaps because of the influence of @jack, I am becoming a software and platform tester?) I’m not ready to leave Scrivener, but I am going to use Ulysses for much of my everyday writing tasks and stop using IA Writer.

This post might not help you decide which of these two platforms is…


We’ve heard the unfortunate term “digital sharecroppers,” which refers to everyone who is posting their life story on a platform that they do not control. We’ve known for a while that in the hands of Amazon, Facebook, Twitter, Snapchat, TikTok, and LinkedIn the intimate details of our lives are mere marketing data. These platforms don’t call themselves publishers, although they should. They pretend they are only in business to help us communicate with each other.

Here’s the strange thing: We know this, but we continue to publish on these big platforms because, well, they’re big. Their audiences are big. There…


Episode 4 of Mission of the Lunar Sparrow drops today.

Commander Field touches down on the lunar surface to find herself smack in the middle of a crisis with a damaged spacecraft and a limited power supply.

Here’s what happens: Commander Field’s perfect lunar landing becomes less than perfect when she discovers a problem with her spacecraft. Her chance to inspect the mining equipment drop point may fade away, placing her mission in jeopardy. She makes the call to go outside on the surface and attempt to make repairs.

Lee Schneider

Podcast producer. Author. Television escapee. Founder of @redcupagency. Co-founder of FutureX Network. Co-founder of 3 children. Married to a goddess.

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