Issue 08 — The Meat of the Matter

Habits die hard. Imagine trying to overturn a habit that people have had for millennia. Now try this one: Meat production is a big factor contributing to the climate crisis. So how do you get people to stop craving burgers?

In this week’s Season 2 premiere of Same Same but Tech, Dana Worth tells the story of traveling around the country while lugging a couple of suitcases packed with frozen plant-based meat. He would roll into town, grill non-meat burgers for many a chef, and was thrown out of a few kitchens. But bit by bit and bite by bite…


The Waveform is a newsletter from me, Lee Schneider, the lead producer and founder of Red Cup Agency. When I have a new show to launch, or new episodes that I think you’ll like, I’ll drop you a note. If you aren’t on the list yet, go ahead and subscribe. Let’s get to it.

This week’s episode of The Glo Podcast is a conversation about autoimmune illnesses and endocrine health. Dr. Aviva Romm talks about her upcoming book Hormone Intelligence. Dr. Romm honors the Western medical system but sees its flaws. Women with hormone-related conditions can spend from five to…


The Waveform is a newsletter from me, Lee Schneider, the lead producer and founder of Red Cup Agency. When I have a new show to launch, or new episodes that I think you’ll like, I’ll drop you a note. If you aren’t on the list yet, go ahead and subscribe. Let’s get to it.

This week’s episode of How the River Flows is a conversation about big picture thinking about systems that happen to be forests.

You know what’s surprised me about producing How the River Flows? I never knew how generous forests can be. The wonky way to say…


The Waveform is a newsletter from me, Lee Schneider, the lead producer and founder of Red Cup Agency. When I have a new show to launch, or new episodes that I think you’ll like, I’ll drop you a note. If you aren’t on the list yet, go ahead and subscribe. Let’s get to it.

This week’s episode of The Glo Podcast is a conversation with Dr. Amelia Nagoski about burning out.

Burnout has been on everyone’s mind during the pandemic. It certainly has been on mine as Monday blends into Tuesday, weekdays blend into weekends, and workdays blend into everything.


I’m leaving MailChimp and Substack and going to Buttondown and blot.im. The decision is shaped by my wanting to support indie development and trying to move away from surveillance marketing.

As Michael Donaldson wrote in his 8-Sided blog, it is an admirable value to pursue “the punk rock dream.” The punk rock dream means that you are independent and powerful. The dream had a nourishing growth medium in the Seventies and Eighties. It’s harder to maintain now in the online world.

Marketing Surveillance — No Thanks

MailChimp is all in on marketing surveillance. MailChimp tracks clicks, opens, subscribes and unsubscribes. When I was a regular…


NPR ran this little item the other week. It’s amazing how small things have giant impact in the world.

Lou Ottens, who put music lovers around the world on a path toward playlists and mixtapes by leading the invention of the first cassette tape, has died at age 94, according to media reports in the Netherlands.

Of course, I made mix tapes. I had a tiny reel-to-reel recorder. My brother and I would record what we called “commercials” on it. They were something like radio plays. It was the beginning of a career. I had no idea at the time. You never do.


Dear Friends,

Every now and then, my newsletter would show up in your inbox with new podcast releases and other news. There’s a lot of news to share in the coming weeks, so I thought I would get real with this. The newsletter even has a title now. It’s called The Waveform. You’ll see some changes. It will look different. There’s something else too, under the hood.

No tracking.

MailChimp, my previous mailing list provider, is really into tracking us all, just like Google is, and Facebook. MailChimp knows when you open a newsletter. Gmail scans your emails to analyze…


It’s January 1. Have you started procrastinating yet?

I bet you’ve experienced it. The start of a new year, particularly this new year, can feel amazing. You wake up on January first with great energy and a sense of purpose. There is a tomorrow and a tomorrow after that, but they look manageable from the vantage point of today. The trick, as you know, like with so many things, is to get that feeling of purpose to last through tomorrow and tomorrow and beyond.

Brush the crumbs from your intentions list from last night. Take a look at it. You…


This is a series of stories, a counter narrative from the future, numbered in sequence. If you’re a subscriber, you will receive them in order. If you’re not, and you’ve found them online, then start at #1 and read up.

Counter Narrative #1

The Future Is on Repeat

This story, and the ones that will follow, have been locked inside me for a long time. As I tell each one, it vanishes like a dream. It’s a strange phenomenon, but it means that all these stories, published here one by one, are becoming yours. As you read each word, there is a pop…


500 Words: Wait, Wut #10

Looking back from 2050

Hello from the future. I am posting this from 2050. I have been completely restored. Thanks to the team! 🙌 They replaced my gut, re-vibed my nerves, resurfaced my heart, brought my hair back and got rid of the gray. Amazing! The only deal I had to make was that my eyes can never leave my phone. No big deal. Everything happens on phones anyway until we have the brain-machine interfaces next year. (Verizon, thanks for picking up 50% of the restoration! You folks are tops!)

I am wearing my containment…

Lee Schneider

Podcast producer. Author. Television escapee. Founder of @redcupagency. Co-founder of FutureX Network. Co-founder of 3 children. Married to a goddess.

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